Trudy Cathy White, Chick-fil-A. Banner for WSOM Center for Family Business program: Eat Mor Chikin: What I Learned from the Cows

WSOM Center for Family Business program: Eat Mor Chikin: What I Learned from the Cows

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Lecture/Speaker Admission: Paid Featured in The Daily Format: In-Person Topic: Business and Marketing Topic: Entrepreneurship and Inno...

Thu, Feb 19, 2026

11 AM – 1 PM EST (GMT-5)

Oswald Conference Centre

950 Main Avenue, Cleveland, OH, United States

Registration

Register

Details

Tenacious, Persuasive, Bovacious. The Chick-fil-A Cows’ simple, effective plea to “Eat Mor Chikin” is one of the longest running marketing campaigns in history. Trudy will share from her lifelong experience in the family business using unconventional leadership lessons from the beloved Cows, her father’s legacy and the story of Chick-fil-A.

Trudy is the only daughter and youngest child of Chick-fil-A founder Truett and Jeannette Cathy. At just 19 years old, Trudy opened Birmingham, Alabama’s second Chick-fil-A restaurant, making her one of the youngest operators in Chick-fil-A’s history. Today Trudy serves as the Chick-fil-A Ambassador for this third-generation family business and is the author of several books including her most recent release, “A Legacy that Lasts”.

Where

Oswald Conference Centre

950 Main Avenue, Cleveland, OH, United States

Hosted By

Center for Family Business | Website | View More Events