Peter and Susan Glaser. Banner for WSOM Center for Family Business Program - BreakThrough Communication: A Playbook for Mastering Difficult Conversations

WSOM Center for Family Business Program - BreakThrough Communication: A Playbook for Mastering Difficult Conversations

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Lecture/Speaker Featured in The Daily Format: In-Person Topic: Business and Marketing Topic: Entrepreneurship and Inno...

Thu, May 14, 2026

8 AM – 11:30 AM EDT (GMT-4)

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In family businesses, personal history and professional roles often collide—leading to miscommunication, unspoken assumptions, and conflict. Generational differences only heighten the challenge, as values and communication styles vary across the team. Drs. Susan and Peter Glaser offer a proven way through. Backed by over three decades of award-winning research, their tools help families raise tough issues, influence without alienating, and turn conflict into clarity. The shift from reactive habits to intentional dialogue builds trust, defines roles, and protects legacy. For families facing tension and stuck conversations, this isn’t just hopeful—it’s practical, actionable, and transformative.

The Glasers are authors of the internationally acclaimed book, Be Quiet, Be Heard: The Paradox of Persuasion. They have worked with family and closely held businesses for 30 years and their work spans multiple generations, helping owners and leaders bridge communication gaps, navigate conflicts and strengthen relationships.

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