Does 'Hispanic Heritage month' include Latino's too?

This may sound like a silly question as many people may use these words interchangeably. But words matter. Not all Hispanics are Latino, so not all Latinos would necessarily be included in a strictly defined "Hispanic Heritage month." To start the month, let's start with the terms involved.
 
As a term, “Hispanic” was introduced in 1977, to refer to people who came from Spanish-speaking countries, and they share a deep history together. But “Latino,” first used in 1946, includes all people from Latin America, whether or not they speak Spanish – as those in Brazil speak Portuguese. While Brazilians may self-identify as Latino, they aren’t necessarily Hispanic. Here’s a helpful comic on this distinction.  
 
Many people who say “Hispanic Heritage month” aren’t necessarily being exclusive to Hispanic people only. But we in OMA want this month’s celebration and attention to be intentionally inclusive of the larger Latino people and their heritage as well.  As a final note, we also want to include that “the identity terminology that a certain group or individual chooses to adopt or self-identify with is highly personal and can be emotionally charged. For these reasons, there is no “right” or “best” term to use.”   In fact, preferences can also be geographical as those from these groups in the Eastern U.S. tend to prefer the term Hispanic, while those in the Western U.S. prefer Latino.  

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