College Seniors get a Free Professional Membership
As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership. Past collegiate members have up to three years to take advantage of this benefit! You have to request this benefit here.
Visit the Collegiate Hub for Information on Scholarships and Competitions
https://www.ama.org/collegiate-hub/
5 Ways To Find The Hidden Job Market Through Networking ( reproduced from the Linkedin post below)
By Marni Gordon, ACC, Senior Marketing Leader | Career & Executive Coach
November 1, 2023
Looking for a new job can feel overwhelming and frustrating. With an abundance of online job boards and websites, you can easily spend your days applying to positions and getting nowhere fast. While it may feel "easier" to hide behind your keyboard, most opportunities can be found through the hidden job market.
In Robin Ryan's article How To Tap Into The Hidden Job Market, unadvertised jobs can be found by reaching hiring managers early in the process before the job is posted or engaging with that employer as soon as the position is online.
The hidden job market is like an iceberg. "On the surface, you see only the iceberg's top. Equate that to the job market, and you only see a small portion of the jobs advertised. The massive amount of ice under the water is the entire word of mouth process companies and hiring managers go through to fill an opening."
Reach the bottom of the iceberg through networking
Building and nurturing authentic relationships in your network is the way to find those hidden job opportunities. I enjoy networking and think that it's fun to connect with people you like and want to get to know better.
Here are five ways to reach the bottom of the iceberg of hidden job opportunities through networking:
Create a list of 20-25 targeted companies. As mentioned in Ryan's article, put together a list of at least 20-25 companies that you want to work at. Then search your connections on LinkedIn and other social media networks to find people at those organizations to schedule informational interviews or "coffee chats". Sending cold messages to people you're not connected with also works. When I researched coach training programs, I sent direct messages to a few people I didn't know on LinkedIn and was surprised how many of those people were willing to spend a half hour to talk to me.
Maximize your "coffee chats": Before each scheduled "coffee chat", prepare a short list of questions in advance to make the most of your time together. I usually ask if they mind sharing more about their career journey, their role and/or company culture and if they might be able to connect me with someone else in their network as a next step.
Tap into your college alumni directory and alumni affinity groups. People are almost always willing to help someone they do not know if they attended the same university. I went to Binghamton University and highly recommend joining The Binghamton Marketing Collective (TBMC) if you are also a Binghamton University alumni in marketing.
Join networking groups. This is another great way to meet people with something in common. Join and take advantage of networking groups by attending in-person and/or virtual meetings and events, becoming involved in forums, and staying active in online discussions. One group I recommend for marketers who want to network and learn from each other is Serial Marketers led by David Berkowitz.
Partner with an executive coach. The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Working with an executive coach will guide you to uncover your own insights, action plan and accountability around finding those hidden job opportunities that lead to a career you love.
Marni's Favorite Marketing Jobs
Please check my LinkedIn profile activity daily for all of the job listings I share on an ongoing basis.
ANA Educational Foundation, Manager, Digital Content & Education - amazing opportunity to work with Marcia L. Soling!
OverDrive, Senior Marketing Manager - Emerging Brands - Thank you Jennifer Leitman, MBA for sharing!!
Health Monitor Network, Sales Director - amazing opportunity to work with Donna Barker!
YETI, Senior Brand Strategy Manager
Hasbro, Director Global Internal Communications
Audacy, Director, Podcast Partnership & Sales Enablement - Thank you Ken Lagana for sharing!!
The New York Mets, Social Media Content Creator, Marketing
TikTok, Head of US Agency
Lyft, Chief of Staff, Marketing
L'Oreal, Manager, Media - Maybelline.Garnier.Essie
Deadline Oct 18, 2023
Prizes and certificates for top performing students
What your students need to know about signing up:
The competition uses turnkey technology from Round 7 of the Stukent Professional Selling Simternship, and students will receive resources from Chapter 7 of the Professional Selling courseware.
Students will create a minute-long video email pitch for the competition client.
The top three students will walk away with cash prizes and the top 20 with certificates of excellence.
It's free and easy to sign up, but it is limited to the first 125 students!
Don't wait to share this news with your students. If you teach using Stukent, this will not interfere with your current course, and if you don't, your students will have all the resources they need to come out on top!
The Simpli.fi AMA Foundation Collegiate Chapter Community Service Grant is awarded to AMA Collegiate Chapters in good standing that have proposed a community service project which attempts to strengthen the marketing program and support a local or national nonprofit organization through an innovative and creative approach using marketing. Find out more here
As use of AI and other software increase in optimizing ROI from marketing processes. It makes sense to explore well known platforms like MARKETO.
A great suggestion for marketing enthusiasts, is to explore the following link to get free information and perhaps eventually a certification in Marketo.
This would look great on your resume and you can do it on your own time.
The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem and is looking to gain the perspective of AMA students. They develop a marketing strategy in this nationally recognized competition.
For more details please see here.
